| July 23, 2019

Social Media 101

Social Media 101
Leveraging social media for career advancement

Marketing technologist and blogger Aakar Anil has revealed in his blog that there are around 4.1 million users of social networking giant, Facebook (as of August 2014) and approximately 1.7 million accessing Twitter under Ncell's Twitter Zero Scheme (as of September 2014) in Nepal. With such vast numbers, it should not be hard to comprehend that your potential recruiters are also accessing it and scrutinizing your social media activities.
Standing to its name, social networking sites not only help you connect socially, but they can also be effective and powerful tools to connect professionally. Appropriate leverage of your social media profiles will work wonders in your career advancement – be it job promotions, or growing your startup business.

Keep it professional

Rule number one: Use your real name. Nothing perturbs a recruiter more than stumbling to a fake name during your background check. Silly Facebook names and Twitter handles are of no help other than tickling the recruiters' funny bone. The same rule applies to your email addresses as well.

Furthermore, listing your professional skills in your social media profile helps recruiters better understand your potentials. If you're an ardent user of Facebook, you must have known by now where you can list your professional skills. Yes, Facebook allows listing your professional skills under 'Work and Education' inside your 'About' tab. Moreover, LinkedIn not only allows you to list your professional skills, but also facilitates endorsement of your skills. It is one of the first few things recruiters dissect in your profile. Also, sharing your achievements in your social media profiles will prove your mettle to the recruiters.

Network, network, network

Creating your profile in a social networking site is basically like existing within a virtual society, with a potential to network with people endlessly, anywhere in the world.You could expand your network webs, contact them, and regularly keep in touch with them. Following Facebook, Twitter or LinkedIn pages of the companies you're interested to work in will help you explore latest happenings within the company, which you can use to score a job during your interview. Some companies even advertise their recruiting message on social sites than publishing on daily newspapers or job portals. Example, LinkedIn has a separate dedicated menu tab for 'jobs', which might solicit job vacancies not published anywhere else.

With the certain allegations of nepotism being true to some extent, networking with your potential recruiters and keeping in touch with them might land you up in a job interview. If you're lucky enough, even your business idea pitching could be initiated over a social networking platform. Social media is a powerful tool which can drive you to both extremes of your career continuum.

Create blogs and vlogs

When we talk of social media, people usually think of Facebook, Twitter, LinkedIn, and Pinterest, and tend to leave blogs behind. Blogging, too, is a powerful medium to spread your voices around the globe. Creating a blog page does not demand exceptional web skills; sign up, choose a preloaded theme and you're good to go. You can share your insightful, analytical articles and amazingly inspiring stories on your blogs and reach to the farthest corner of the world. If you want to stay away from typing all the texts, you can create video blogs, widely known as 'vlogs.' You might even make a career and earn out of blogging, if you're really passionate about it and deliver your best. Eminent blogger from IT industry, Pinal Dave, initially had 349 views on his blog during its inception in January 2007. As of March 2013, he boasts of having more than 2 million views on his blog, and makes his living out of it. Reach out and network with professional bloggers to seek advices.


Apart from any aforementioned tips, there are etiquettes to be followed in the social media world. Think twice before posting anything on the web. Yes, it is your account and you're free to post whatever you like, but take into consideration that it's a 'social media' and you're a part of that virtual society. You might have heard the news about a man arrested about a week back for sharing abusive content against Nepal's President and Prime Minister on Facebook. Or, the Indian girl who was sent to a 14-day custody along with her friend for 'liking' a post that mocked Indian political leader Bal Thackeray's death.

Besides, never jump into begging for a job right after you get connected with any network(s). Refrain from foul mouthing anyone on the Internet. Also, do not share your booze party photos. Your emotionally distressing post about your boyfriend or girlfriend leaving you will only make sure the potential recruiters cut you off the list. Furthermore, think twice before posting every selfie you take. Your recruiter might be building the impression that you spend more time in taking selfies than actually engaging into something productive. Finally, even though it's not marked confidential, do not share any company information, unless you want to kick the stone – it hurts your own foot.

Remember, it's "social" media, and not "personal."

The author is management consultant at Jobs Dynamics Pvt Ltd, an organization driven towards providing the widest range of job solutions to people looking for work in Nepal. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..