| April 23, 2019
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Enhancing your personal brand

Enhancing your personal brand
Everyone remembers a charming banker when they hear the name Anil Keshary Shah. Why doesn't Mahabir Pun require any introduction? Why is Anuradha Koirala more popular than her organization Maiti Nepal?

It's all because they have not only created their personal brand, but invested their time and effort in continuously developing their brand, too. Your personal brand is anything that separates you from the rest—be it your voice, skills-set, knowledge, ability, emotions, or even your name. Your personal brand is why people remember you, and therefore helps you stand out. It is essential in modern day to not only create and define your personal brand but also enrich, and enhance it. Here are a few tips on how to enhance your personal brand:
INTROSPECT YOURSELF

Know who you are. Just like a business organization conducts its SWOT (Strengths, Weaknesses, Opportunity and Threats) analysis, you need to know what your professional strengths and weaknesses are. You need to know what opportunities there are in the market that you can tap in, and what your potential threats are, that might intimidate your career. For instance, if you're a fresh business graduate, knowledge on the evolving technology can help you land in multi-national IT companies, while on the opposite side, your lack of technological knowledge can jeopardize your career.

The second thing you need to figure out in scrutinizing yourself is your uniqueness—which is called Unique Selling Proposition (USP) in business management term. You probably already have your USP. You might have planned a picnic very well, or you might be a good talker, or a good listener. You might be the one who can always strike a deal with better negotiation, or you might be a night-owl who can stay up all night long to ensure you meet the deadline. Find out what makes you unique and what that uniqueness has helped you achieve. Showing numbers and quantifying it will always prove to be a supporting factor. "I organized a college event successfully" will not create as much of an impact as "I organized a college event, mobilizing more than 100 volunteers, and was attended by 4,500 students from various other colleges." The deal is to keep it specific and brief.

ASSOCIATE YOURSELF WITH A STRONG BRAND

If you draw a positive example from Rishi Dhamala, a famous journalist, you can see very well that he has managed to soar high associating himself with brands stronger than himself. Beats is a famous music brand that associated itself with the global brand leader Apple. Instagram, associating itself with the social media giant Facebook, has certainly helped it to expand new horizons. This is why you need to identify a strong brand, and associate yourself to them. But at the same time, it is also necessary that you are yourself, and not a copy of some other brand. Make sure your uniqueness stays unique.

BUILD YOUR ONLINE PRESENCE

Branding is all about how you want people to perceive you, and the best way to disseminate your brand message is through an online presence. Chances are your updates on Facebook and LinkedIn, your analytical blog posts, your tweets, and your interesting YouTube videos are being watched globally. There were people who leveraged social media to extend their help and join hands in relief operations after the earthquake last year. Dr Bishal Dhakal, a well-known social entrepreneur, amassed more than 5,000 volunteers with his social network and his online presence. Mahabir Pun, in recent years, collected ample sum of money requesting people to deposit in a bank account, the information of which was shared through his Facebook profile. Companies are constantly on the lookout for people on their social media radar to hire best possible employees through LinkedIn and Facebook. Learning to navigate social media jungle will always be helpful in enhancing your personal brand.

Take time to learn more about yourself, and build and enhance your own unique personal brand. As Oscar Wilde says: "Be yourself, everyone else is taken."

The author is a soft-skills coach, career adviser, and management consultant at Jobs Dynamics Pvt Ltd, an organization driven towards providing the widest range of job solutions to people looking for work in Nepal. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..